Rethinking Maslow For a long time we've been using Maslow's hierarchy of [...] By mikael|2010-01-09T06:29:14+13:00June 24th, 2005|Advertising|0 Comments Read More
Is advertising art? About once a week I ran a focus group for [...] By mikael|2010-01-25T02:24:01+13:00June 7th, 2005|Advertising|0 Comments Read More
The future of planning At the end of April Coca-cola announced that it was [...] By mikael|2010-01-25T02:24:23+13:00May 19th, 2005|Advertising|0 Comments Read More