Fiction and pitching I thought I'd change tack in this rant and write [...] By mikael|2010-01-25T02:15:28+13:00July 8th, 2005|Advertising|0 Comments Read More
Rethinking Maslow For a long time we've been using Maslow's hierarchy of [...] By mikael|2010-01-09T06:29:14+13:00June 24th, 2005|Advertising|0 Comments Read More
Is advertising art? About once a week I ran a focus group for [...] By mikael|2010-01-25T02:24:01+13:00June 7th, 2005|Advertising|0 Comments Read More