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	<title>Just So&#187; Advertising</title>
	<link>http://www.mikaelaldridge.com</link>
	<description>Meditations on Enlightenment</description>
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		<title>Moving On</title>
		<description><![CDATA[It&#8217;s been a tortuous past 3 months, which has seen the closing of a particular 7 1/2 year cycle. I&#8217;ve learned a lot about myself, my colleagues and my clients. And now I face an uncertain future, where anything at all could happen. For the next while at least, no more trips, no more 3am [...]]]></description>
		<link>http://www.mikaelaldridge.com/zen/moving-on/</link>
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		<title>Fiction and pitching</title>
		<description><![CDATA[I thought I&#8217;d change tack in this rant and write about some of my favourite advertising fiction. Although I have it from a good inside source that the second one may not be entirely fictional. The Space Merchants (Sf Masterworks) I read The Space Merchants on my last trip up to New York just recently. [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/fiction-and-pitching/</link>
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		<title>Rethinking Maslow</title>
		<description><![CDATA[For a long time we&#8217;ve been using Maslow&#8217;s hierarchy of needs to explain various types of consuption patterns. And they&#8217;re obvious. We buy houses for shelter, go to the supermarket for food, buy cars and watches for status, and sports shoes to self-actualise. But sas Maslow hierarchy right? And will it enable us to continue [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/rethinking-maslow/</link>
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		<title>Is advertising art?</title>
		<description><![CDATA[About once a week I ran a focus group for various reasons. Sometimes its to explore an advertising concept. The traditional creative view of this is that advertising testing is a destroyer of great ideas. A softening of this view is that research should be used for concept development. Actually, I don&#8217;t overly object to [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/is-advertising-art/</link>
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		<title>The future of planning</title>
		<description><![CDATA[At the end of April Coca-cola announced that it was going to form its own account planning group. A curious movement by a client. This article though, is different from the first one that I read on the matter, saying that having planning in house meant that they would work directly with creatives in agencies. [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/the-future-of-planning/</link>
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		<title>Who can you trust?</title>
		<description><![CDATA[I recently watched The Corporation on DVD. I didn&#8217;t have the privilege of seeing it at the movies. It&#8217;s certainly an interesting addition to the two extremes of Michael Moore and Noam Chomsky. Everyone knows Michael Moore, but less know of Noam Chomsky. One of his activities is the exploration of bias in the media [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/who-can-you-trust/</link>
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		<title>Narcissus in Auckland</title>
		<description><![CDATA[This is my second attempt at keeping a blog. Why blog? There is a view that these things are narcissistic. Indeed our culture has become incredibly narcissistic. What defined Narcissus was that he became obsessed with his own reflection. Is this to say that we shouldn&#8217;t reflect upon ourselves? Reflection is instead the beginning of [...]]]></description>
		<link>http://www.mikaelaldridge.com/advertising/narcissus-in-auckland/</link>
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